NEW BRUNSWICK, N.J. – Former Atlanta Mayor Shirley Franklin and Celinda Lake, among the nation’s top experts on electing women and framing issues for women voters, will be keynote speakers at the annual “Ready To Run” campaign training program offered by Rutgers’ Center for American Women and Politics Friday and Saturday, March 22-23. Sessions will be held at the Douglass Campus Center, 100 George Street, New Brunswick.
Friday’s program, scheduled from 4:15 p.m. to 6:15 p.m., will be preceded by three sessions for women of color: “Elección Latina,” “Run Sister Run” and “Rising Stars: Educating Asian-American Women for Politics.” Activities begin with a noon luncheon at which Franklin will present, “The Difference Women Make.” Time magazine named Franklin one of the five best big-city mayors in 2005. Her community and public service in Atlanta span nearly four decades.
Lake, called by Working Women “arguably the most influential woman in her field,” will deliver her keynote address, “What Women Candidates Need to Know,” to kick off Saturday’s program at 8:15 a.m.
Additional speakers include Tara Dowdell, founder and principal of The Tara Dowdell Group and a respected television commentator, “Internet Strategies for Candidates, Campaigns and Advocates,” Friday, 4:15 p.m.; Christine Jahnke, president, Positive Communications, “Conquering the Camera – An Interactive Media Training,” Saturday, noon; and Robin Visconi, political fundraiser, “Fundraising for Success,” Saturday, 4 p.m., to conclude the program.
“Ready to Run” comprises bipartisan sessions for women who want to run for office, seek higher office, work on a campaign, get appointed to office or learn more about the political system. The program features two tracks: “I’m Ready to Run, Now What?” and “I’m Not Ready to Run Yet, but. …”
Participants will receive “how to” instructions on running for office, launching a campaign, developing fundraising and media skills, using the internet, implementing positioning strategies and best practices, as well as an understanding of party politics.
The registration fee is $150 and includes meals. For more information and to register, clickhere.
The Center for American Women and Politics is a unit of Rutgers’ Eagleton Institute of Politics. It is a university-based research, education and public service center with a mission to promote greater knowledge and understanding about women’s changing relationship to politics and government and to enhance women’s influence and leadership in public life.
Media Contact: Steve Manas
732-932-7084, ext. 612
Contact: Jean Sinzdak
732-932-9384, ext. 260